Coachella and Their Trademark

Coachella and Their Trademark
July 23 11:53 2018 Print This Article

Trademarks can be complicated and trademark infringement is even more complicated with their limits. The latest trademark news involves Coachella and their clever way of trying to enforce their trademark. But do they really have a case?

First, what is a trademark?

A trademark is a word, phrase, symbol, design or combination of those that identifies and distinguishes a certain brand. An individual, business organization or legal entity are allowed to apply for a trademark. And if you are thinking of doing so, speak with a Phoenix trademark lawyer as the process can be stressful and overwhelming.

Coachella

Coachella Music Festival is an annual music and arts festival that takes place in the desert of Indio, California. The big event is a star-studded party that has been so popular over the years that it now is a 2-weekend event and has become a pop-culture staple. From the acts to the attendees, you will be sure to get a glimpse of plenty of celebrities. The term “Coachella” is already trademarked, but they want to take things a step further. The brand also wants to prevent any marketing events to involve “chella” in the name.

Do they have a case?

Whole Foods has been promoting their own music festival called “Wholechella”. Goldenvoice, the company behind Coachella, has reached out to Whole Foods stating that “chella” is exclusive to their festival. Especially since both festivals are in the same area and involve music, Goldenvoice might have a case on their hands in this instance. The concern is that people could be mistaken to associate the two festivals with each other. There are certain limits in when it comes to trademark infringement, but Coachella’s brand might actually be on to something. There have been a few other festivals who are trying to use the term “chella” as well and it has been reported that Goldenvoice has also reached out to them. There is currently no word if these festivals are going to drop “chella” from the name.

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Nettie Gordon
Nettie Gordon

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